Snapshot: Peru’s pay-TV market in figures

Peru ended the first quarter of the year with around 1.98mn pay-TV subscriptions in service, according to official figures, or 5.96 per 100 people.

Historical figures indicate that after several years of growth and peaking at end-2018 at 2.21mn connections, the service started to decline to 2.02mn at end-2019 and 1.97mn at the end of 2020.

After that, there was a modest recovery and stabilization, with 1.99mn pay-TV subscriptions being reported at end-2021 and 1.98mn by the end of the first quarter this year, latest figures from regulator Osiptel show.

In 2015, the service was available in 21.0% of the country’s households, a rate that climbed to 21.5% the following year.

In 2018, penetration per household was at 24.6%, falling to 22.0% in 2019 and to 20.1% in 2021 – the lowest since 2014.

From its peak in 2018 of 7.17 accesses per 100 people, pay-TV penetration fell to 6.48% in 2019 and to 6% in 2020, when it more or less stabilized (5.99% in 2021 and 5.96% in the first quarter of 2022) .

By the end of March this year, 37.3% of all pay-TV accesses in Peru involved single-product subscriptions, 23.8% were included in triple-play plans, 21.9% in quad-play and 17% in two-play plans.

TECHNOLOGIES AND COMPETITION

There has been little change in the technology mix over the years, with cable TV largely outnumbering satellite DTH.

In 2018, 71.4% of all accesses were via cable and 28.5% via satellite. Cable grew its share to 74.5% in 2019, fell to 74.3% in 2020, then grew again to 76.3% in 2021. In the first quarter of 2022, cable dropped again, to 72.2% of the total, with satellite growing to 27.7% from 23.6% in the end of 2021.

Telefónica accounted for 72.7% of all cable connections in Q2, followed by Claro with 13.1% and others with 14.2%. In satellite, DirecTV led with 70.8% of the total DTH accesses, ahead of Telefónica (26.5%) and Claro (2.72%).

Overall, the pay-TV market in Peru continues to be led by Telefónica (59.9% of all subscriptions), followed by DirecTV (19.6%), Claro (10.2%) and others (10.2%).

The Spanish telco, however, has consistently lost share over the years.

At the end of 2018, Telefónica had a 65.3% market share, falling to 62.8% in 2019, 62.2% in 2020 and 61.5% in 2021, before declining to 59.9% in 1Q22, its lowest since the service started being tracked in 2014.

Claro, on the other hand, went from an 8.12% share in 2018 to 8.61% in 2019, 8.66% in 2020 and 9.87% in 2021. Finally DirecTV had 15.5% in 2018, 17.0% in 2019, 18.9% in 2020 and 17.7 % in 2021.

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